It’s always 20/20
Marc Ambinder wonders what type of advice would have been useful to Hillary Clinton’s campaign last autumn, had they been aware they were facing a very serious threat in the candidacy of Barack Obama. I would have advised as follows:
i) She should have gotten a complete makeover. Seriously. She looks and (especially) dresses in an absolutely ghastly fashion. Her wardrobe is unimaginably unflattering to her figure. It just looks sloppy and unprofessional. This may be a bit unfair — a man can get by in a suit no matter what — but life isn’t fair, either. And the reality is she’s up against a trim, elegant and attractive opponent. I think this costs her votes all around. It makes her look stale and frumpy, and reinforces the perception in the eyes of the voting public that she’s yesterday’s news. The woman is a millionaire. There’s no excuse.
ii) She could have tweaked her healthcare plan a bit and marketed it as “optional single payer.” This is kinda what Edwards was doing, and she basically stole his plan. As it happens, her plan already allows people to opt for a single payer-style government option if they want to. Why not take advantage of this feature for political purposes? Perhaps set a percentage of income cap on premiums — and use this feature to sidestep the mandates issue — and loudly market it as “single payer for anybody who wants it.” This would have helped undercut some of Obama’s early, surging support on the left.
iii) Also, the huge, early success of Obama’s fundraising should have alerted them to the possibility that he enjoys very robust, grass roots support, and they should have foreseen the possibility he’d therefore be able to run roughshod in caucuses. She should have developed a detailed “caucus action plan” specifically charged with making sure they didn’t get badly outgunned in that kind of environment (they obviously did fine in Nevada, they just didn’t get it done anywhere else) — and tapped a very seasoned operative to run it. I mean, whatever happened to labor unions? Couldn’t she have courted the support of at least some segments of organized labor to act as organizing shock troops in caucuses? Even taking one or two of those caucuses away from Obama might have made a huge difference.
iv) Finally she should have seized upon Obama’s national media buy (which insured spots were running in Florida markets) as an excuse to campaign there. In other words, do it in the open. Have a press conference and say something to the effect of:
Senator Obama has chosen to violate the spirit of the DNC agreement with respect to Michigan and Florida by running hundreds of television commercials reaching millions of Floridians, and I am therefore going to be campaigning there starting tomorrow. The votes of the nation’s fourth largest state are too important to exclude from the process. I invite Senator Obama to campaign there as well in person, since he has already started doing so electronically. Let’s have an open debate, and let the chips fall where they may regarding the delegates.
This would have put pressure on Obama’s campaign to respond in kind, and the results of Florida would have been legitimized, and it would be very difficult under such circumstances not to seat them (Michigan, of course, would be a different story given the fact that only Hillary’s name was on the ballot).